61 Behavioral Biases That Screw Up The Way You Think
Every decision we make is influenced by subconscious behavioral biases. Read more on this topic in this nice overview by Business Insider.
Seduction & Persuasion
Why are you happy to give up your precious time for certain brands and won’t touch others with a barge pole? John Gibbard looks into the art of seduction and persuasion. Clever and well-exampled piece.
The No-Gimmick, Fastest Way to Make Real Change
A nice article in Oprah Magazine on B.J. Fogg, PhD, a social scientist and behavior researcher at Stanford University and his project Tiny Habits that helps people kickstart positive changes in behavior.
Designing Perceptual Persuasion
Persuasive design is hot. Especially on the web as designers found out that the internet perfectly lends itself for persuasion. The combination of both interpersonal and mass communication as well as its interactivity creates a perfect environment to apply persuasive techniques.
Social contagion: What do we really know?
The phenomenon of social contagion—that information, ideas, and even behaviors can spread through networks of people the way that infectious diseases do—is both intuitively appealing and potentially powerful. If you get the chance, read Duncan Watts’ Everything is Obvious.
Reflections of Ourselves: Sensing and Feedback to Inform Everyday Human Behavior
Another person to follow is Jon Froehlich, he is a great researcher in the field of persuasive technologies. A very insightful slidedeck of his latest talk
I am rather proud that TED chose one of the speakers of the TEDx on Moral Persuasion I organized last year to be featured on TED.com. Sebastian Deterding is a well-known thinker and doer in the persuasive design & gamification circles.