Your customers are unique individuals…

If you believe that all of your customers are the same, you’re crazy. Each one of your customers is different, and you should be catering to their ever-changing needs and influences.

… Worthy of individual treatment

We are taking personalization to the next level. With PersuasionAPI’s dynamic learning algorithms, your customers can now have an experience completely designed for them.

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How do you know it works?

Because we’re science rock stars! We have years of research under our belts. If you want to read more about the research visit Persuasion-Profiling.com. Follow us on Twitter for a chance to participate in our Private Beta Testing.

What should you care?

By dynamically adapting product presentation to suit the psychological profile of each customer, the effectiveness of your recommendations increases. That means your revenue increases. It's scientifically proven. By scientists.

Why PersuasionAPI?

What's most essential is a relevant sales pitch. PersuasionAPI lets you gain insight into your customer's psychological patterns, to provide the most relevant pitch and increasing revenue.

Our Team:

Maurits Kaptein

Maurits is a skateboarder, musician, and scientist. Maurits his scientific work focusses on modelling individual differences in responses to persuasive strategies: Pretty much what we offer here. Maurits loves stats and likes programming.

Arjan Haring

Arjan is a scientist and wannabe breakdancer. Also, he is a Phd student in behavior change technology. He is initiator of conferences like @designbyfire, @dfcworld and Thoughts on Happiness. He knows how to talk to Quants, and he actually likes them.

Jay de Groot

Jay is the guy you need to have around. Luckily with some sense of humor and business insights coming from broad experience in building companies and successful projects. He ensures that our product is not only cool but also practical for clients to use. As our strategist and business guy you might see him around telling the world to embrace our technology and practices.

What Others Are Saying:

We have already been featured in the May 2011 issue of Wired Magazine! Read all about it in Eli Pariser‘s essay, Welcome to the Brave New World of Persuasion Profiling.

"This takes psychological profiling to a new level."

Rory Sutherland
Vice Chairman, Ogilvy Group UK

"If this is really true... it would change everything."

Matthew Niederberger
Conversion Specialist, Thomas Cook

"Thank you for contacting me. Unfortunately I am away from my email right now, but I will reply to you on my return."

Richard Branson
Founder, Virgin Group