persuasionAPI

PersuasionAPI is our first product. Less than a year after launching
over 20M people are influenced by our persuasion profiling technology.

NEED HELP WITH CREATING
PERSUASIVE CONTENT?

typewriter

WRITE WITH AUTHORITY

People will tend to obey authority figures. If an expert recommends something, we are inclined to follow his or her advice.
It’s important to give enough and effective cues of authority and make sure the authority you use is perceived as an authority in the domain you are communicating about.

Bank

Our financial products are the result of years of expertise
Warren Buffet is confident about 2014
Since 1884 we have been thought leader on investments. Open a new deposito.

WRONG – Use wrong authority: Spongebob (or David Beckham) thinks our financial products are great.

Airlines

Fly like a royal with our airline. The preferred carrier of the Royal Dutch Family
ADAC rates us as no 1. airline for punctuality
According to Skytrax we have the friendliest crew

WRONG – forget authority cues: We are the best! Listen to us!

Cable Company

IMDB says it’s the best movie, you can watch it at your local Cable Company X
All-in-1 Package deal: Test why we are the best according to Consumer Reports
Our best package ever after years of experience: Cable package X

Insurance Company

Our travel insurance is ‘Best buy’ according to Consumer Reports
Insurance company X is already 15 years expert in pet health care insurances
Lonely PLanet: “You can’t go explore the world without travel insurance!”
Our car insurance is rated with a 8 out of 10 by Indepent Website X

Webshop

Spotted at the Amsterdam Fashion Week
Approved by animal rights organizations. No animal testing.
Favorite trip by Expedia!
A heavenly 3 course dinner at Humphreys! The result of 20 years experience.

PERSUADE USING SCARCITY

People tend to value products or services higher when they are limited in time, quantity, or availability. We desire what appears to be limited.

Bank

Interest rate ar going down! Open you Internet savings account now.
Your Term Deposit Account will end this week! Prolong your Term Deposit now.
Today only; register for a free tax return tutorial.

Airline

We don’t want to leave without you! Limited availability to New York next month
Tomorrow you’ll know that this was a one-day offer
Only six seats left…

Cable company

Your missing your favorit show! Solve it now with our cable package.
Be the only one that sees movies that everyone wants to see. With our offer X

Insurance Company

Gratis zomercheck voor de eerste 25 klanten die Pechhulp Nederland afsluiten
Exclusief voor trouwe klanten: Verbeterde voorwaarden
Het is bijna zomervakantie! Profiteer nu van de korting op uw reisverzekering

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